Corporate Social Responsibility
Cherry Credits CANtributes to the Chingay Parade 2012
SINGAPORE — February 21st, 2012 — As part of the Chingay Parade 2012 celebrations, Cherry Credits is supporting CANtribute, a Love and Care Project that raises basic food ration items for needy families.
Since 1973, the Chingay parade is one of the most anticipated events in Singapore. Celebrating the rich multi-cultural diversity of our society in harmony, it has been delighting Singaporeans and tourists alike with its dazzling extravaganza of floats and the multitude of performances from various organizations and associations.
The theme for this year’s Chingay – Love, Care and Kindness Everywhere, couldn’t have been more apt for the leading micropayment solutions provider. As part of its Corporate Social Responsibility initiative, Cherry Credits sees a purpose to have its sponsorship reach out to Singaporeans regardless of race and help them during these challenging times.
“We see it as giving back to the community and to spread some cheer during this festive Chinese New Year period, “ said Mr. Addison Kang, CEO of Cherry Credits. “With the Chingay Parade going strong in its 40th year, we are very proud to be part of its heritage, and to have played a part in one of Singapore’s highly anticipated hallmark events that celebrates the multi-cultural society of Singapore.”
With this sponsorship, Cherry Credits raised a total of 560 units of basic food ration packs which were distributed to families staying at one-room rental flats under the care of the People’s Association.
For further information, you may contact:
Cherry Credits Pte Ltd
Tel: +65 6747 6676
Happy 3 Media Pte Ltd
Tel: +65 96871070